Health Disparities Awareness Campaign 2018-01-23T17:21:22+00:00

Project Description

Statewide Community Focused Eliminating Health Disparities Initiative

NORTH CAROLINA DEPARTMENT OF HEALTH AND HUMAN SERVICES’ OFFICE OF MINORITY HEALTH AND HEALTH DISPARITIES

The Community Focused Eliminating Health Disparities initiative was a health awareness initiative of the North Carolina Department of Health and Human Services Office of Minority Health and Health Disparities.  CFEHDI provided funds to community-based organizations with a focus on the elimination of health disparities.  TEQuity consultants were hired to manage all CFEHDI marketing and communication efforts.  Our deliverables included print materials, radio, TV, PSAs, and signage.

Tasks and Deliverables

  • Graphics design
  • Website design and development
  • Banners
  • Signage
  • Marketing outreach
  • Radio ad copy and production
  • TV ad copy and production
  • Newspaper ads
  • Specialty items
  • Spoken word performances

Capabilities Deployed

Outreach Marketing and Communications
Information Systems

Sample Project Deliverables