Minority Business Website and Branding Project
NORTH CAROLINA INSTITUTE OF MINORITY ECONOMIC DEVELOPMENT
The North Carolina Institute of Minority Economic Development received a grant from Wells Fargo (formerly Wachovia Bank) to provide marketing support for small minority and woman owned construction businesses. NCIMED engaged TEQuity consultants to meet with a select group of businesses to determine their needs and requirements for marketing materials. Using existing logos from each firm, TEQuity designed and developed identity packages that included websites, brochures, letterhead, fliers, capability statements, and business cards.
Tasks and Deliverables
- Market research
- Business assessment
- Website development
- Graphics design