Strategic Branding, Marketing, and Business Development 2018-01-21T05:57:37+00:00

Project Description

Strategic Branding, Marketing, and Business Development


Founded in 1979 by Larry Leon Hamlin, the North Carolina Black Repertory Company (NCBRC) is the first professional Black theatre company in North Carolina. NCBRC is committed to exposing diverse audiences to Black classics, the development and production of new works, improving artistic quality, and sustaining Black theatre internationally. NCBRC is universally recognized for its artistic excellence and its international outreach program, the National Black Theatre Festival®. The NBTF was established in 1989 by NCBRC founder, Larry Leon Hamlin. This biennial six-day event showcases the theatrical spirit and extraordinary talent of performers, designers, directors, producers, and technicians from across the country and abroad. The week attracts over 60,000 attendees and consists of electrifying performances and informative workshops. The Festival has attracted legendary greats including: Sidney Poitier, August Wilson, Harry Belafonte, Billy Dee Williams, Ruby Dee, Ossie Davis, Louis Gossett, Jr., Maya Angelou, and many more. TEQuity was engaged to help NCBRC with a new website in advance of the 2017 NBTF. The website was credited for increasing ticket sale volume in the first two weeks of sales. Our consultants also developed marketing materials, programs, and strategies to advance NCBRC’s new brand. Programming included wrap-around events for health-related and student-related performances.

Tasks and Deliverables

  • Strategic planning
  • Website design and development
  • Graphics design
  • Marketing strategies
  • Program design and development

Capabilities Deployed

Outreach Marketing and Communiations
Information Systems
Strategic Planning
Program and Project Management
Research and Analysis

Sample Project Deliverables